About by Improve My World
About by Improve My World
Ben Jolliffe began his career as a drummer, achieving global success with his band, Young Guns. After moving to Los Angeles, he transitioned into creative work with major brands and later embraced mindfulness, launching a popular YouTube channel. In 2022, Ben became a certified breathwork facilitator, using music and breathwork to help others find peace and emotional balance.
Ben Jolliffe, born in High Wycombe, England, has led a fascinating life that defies conventional norms. His journey began as a musician, with a passion for drumming that started at the age of 5. By 14, he was already touring, and at 17 he signed a major label deal with Sony records. For a decade, Ben toured extensively around the world with his band - Young Guns – achieving significant milestones, such as multiple front cover features in magazines, a number one hit in the US, signed to major label Virgin Records and performances in over 30 countries. These experiences exposed him to diverse cultures and shared struggles, reinforcing his belief in the unifying and healing power of music.
In 2015, Ben moved to Los Angeles, where he immersed himself in the ‘influencer’ world, with a new career as a creative director and videographer. Collaborating with well-known brands such as Google, Nike, Revolve, BooHoo and H&M, he gained new perspectives on what constitutes ‘success’ – witnessing at first-hand how many people, despite the trappings of external achievements, struggle with issues of self-worth and acceptance.
Driven by the desire to make a positive impact, Ben launched, in 2019, his own YouTube channel focussed on ‘mindfulness’, quickly amassing 100,000+ subscribers and garnering millions of views on some videos. His exploration of mindfulness led him to discover the profound benefits of breathing and ‘breathwork’, which became, for him, a transformational tool for emotional regulation, inner peace, connection to a higher power and stress management.
In 2022, Ben became a certified breathwork facilitator, blending breathwork with music to create powerful experiences that helped people shift their mental state towards greater peace and well-being. This newfound passion for holistic wellbeing and personal growth led Ben to meet with Vernon and Katey in Marlow in 2023. Recognising shared values and a common purpose to help people live a happier, less stressful life by transforming mindsets, Ben then took The Way Course and spent time with Vernon and Katey learning about the philosophies and practices of The Way and how to teach it. Since then, Ben has become proficient in applying the learnings of The Way to help and heal people who need to transform their lives for the better, deepen their understanding of who they really are and learn the art and science of managing their own lifestyle issues.
Together with Ben’s breathwork expertise, which adds another important dimension to Improve My World’s knowledge base, IMW aspires to help raise consciousness, open the door to inner peace and create a better, safer, kinder and happier world for current and future generations.
